How To Rebuild A More Sustainable Economy Post-Covid

Charles Towers-Clark
4 min readSep 10, 2020
In this singular period in history, investing in sustainability could lift us out of a devastating economic crash — it’s just a matter of framing energy efficiency as an investment, not a cost — FREEPIK

The conversation around climate change has understandably taken a back seat in recent months, but as reports emerge that we have only six months to avert climate catastrophe, it is clear that the world’s pandemic recovery plan must also include drastically reduced energy consumption. Luckily, economic recovery and a healthier planet go hand in hand, despite what the prevailing narrative might suggest.

As we slowly get back to work, travel restrictions ease, and our daily lives settle into a new normal, business leaders must seize the opportunity to implement more streamlined and efficient practices and begin to see that it’s easy (and cost-effective) to be green.

Being energy efficient is an asset, not a cost

For those who own or manage assets such as office buildings, it has long been held that going green will cost you a pretty penny. Converting the energy supply chain from fossil fuels to renewable sources, renovating buildings with more thermally efficient cladding, even repainting facades with energy-generating paint are all expensive on the face of it. But any investment is going to hurt your pocket in the short term, and Brad Dockser, CEO and co-founder of GreenGen argues that the conversation around energy in real estate needs to be reframed to focus on the

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Charles Towers-Clark

Becoming an expert on initiative and proactiveness in organisations. Author of "The W.E.I.R.D. CEO", Forbes contributor, ex-Chairman of Pod Group.